Importance Of Facebook Marketing For Growth Of Business
Facebook Marketing is defined as creating a Facebook page and using it as a communication channel to maintain contact with and attract customers to your business. Facebook allows users to create an individual profile or business pages for companies, organizations, or groups and help them to develop a fan base for a product, service, or brand.
Facebook is primarily a broadcast or promotional site, so the focus of businesses should be on building and nurturing a community so that they eventually visit your website or blog. There are many benefits of Facebook Marketing for the businesses which are as follows:
- Build awareness about your business:-
The Facebook page helps to create an interaction between users and businesses. By sharing your expertise with others you add value and build credibility and visibility of your business. It also helps you to maintain healthy relations with your customers. When your community will start engaging with your Facebook page, their friends will also become aware of your brand or business because their activity on your Facebook page will also be visible on their friend’s news feed.
- Understanding Of Customer’s Expectations:-
When it comes to marketing of a business, feedback from the customer is of great importance. It helps businesses to understand their customer’s expectations and buying behavior. This in result helps businesses to promote themselves in a right and useful way. It allows customers to post their feedback on the products directly.
- Provide Services To Your Customers:-
Facebook helps you to provide services to your customers. Your customers will use the facebook page as a customer service tool. They will post their service-related reviews and issues on your facebook page. So, it is important for businesses to respond to their customer’s reviews and provide them valuable services online.
- Helps In Driving Traffic To Your Business:-
As the facebook page will grow its fan base, it would ultimately help the businesses to generate more and more traffic to their website. It provides brand exposure to new audiences which then helps the businesses to position themselves higher in better and unique ways.
- Placing Content At A place Where Customers Visit Regularly:-
When you post on your Facebook page, your content will be shown on your follower’s news feed. This is very beneficial to provide notification to your customers easily about what new you are providing in your business. So, this way is much more effective than email marketing. This is because a report by a social media expert in December 2018 concluded that consumers spend 21% of every online hour logged in to social media, especially facebook at a higher rate.
Facebook is the most popular and prime Social Media platform to advertise and market your business. It permits you to market your product with the help of images, videos, graphics, descriptions, and testimonials, etc which your users and followers can view and comment for others to see.