The search engine optimization strategy can be divided into two categories: on-page and Off-page SEO. Both are important for the success of an SEO campaign, but they are completely different sides of the fence when it comes to improving your search engine rankings. Let’s discuss the difference at a basic level:
On-page SEO means optimizing the different parts of your website that affects the rankings on the search engine. It’s the stuff that you have control over and can change on your own website. Here are the biggest factors included.
- Title Tags
- Headings (H1)
- URL structure
- Alt text for images
- Fast-loading pages, or page load speed
- Page content
- Internal Linking
On-page SEO ensures that your website is ready for every type of customer and also for search engine robots. If your on-page SEO is good the chances of search engines rank your web pages increases and search engines understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.
Off-page SEO means increasing the authority of your domain through the act of getting links from other websites. For example, if you have a bathtub duckies in it(the ducks are your pages), and you start filling the tub with water(links), your duckies are all going to rise to the top. And it has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort. Scores are assigned to the domains to check how authoritative your website is compared to other sites and it is called Domain Authority.
The important factor of off-page SEO is that number and quality of backlinks to your website. Some ways to create quality links for websites:
- Creating content according to the people so that they link to your website and it is more valuable.
- Social media shares of your content that ultimately generate links.
- Outreach emails generate links for you.
- Guest blogging on related sites and these posts will have links back to your site.
Link quality is a more important factor than link quantity. Now, SEO professionals and content creators realize to create good contact. And creating shareable content is the first step to earning valuable links and improving your off-page SEO. How many links required for any website depends on the domain authority of the competitors. Link buying is another valid way of link building. Google will now penalize for buying links in an attempt to manipulate page rank. Google can also be penalized for submitting your links to link directories whose main purpose is to maximize the domain authority. And again quality wins out over quantity when it comes to link building.